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The Rise of Digital Platforms, A New Era Is Blowing On The World.
Uber, AirBnb, AmigoExpress, and many more… Platforms that link supply and demand have shaped our consumption habits, have shaken the global economy and especially have been scaring big capitalist firms.
A word has even been created, in 2014, to describe bosses’ phobias towards the development of digital, which greatly swallows their market share: uberisation. It is also a term that refers to a macroeconomic phenomenon, since it has reinvented the traditional economic model towards a sharing economy through digital platforms that compete with traditional players from all sectors of the economy.
These platforms promote self-entrepreneurship, for the benefit of people free from their movements, their schedules and their salaries. In addition, they offer services at competitive prices. The phenomenon of micro-entrepreneurs is so booming that it now affects all kinds of professions: delivery men, graphic designers, handymen, babysitters, painters, plumbers, drivers, etc…
Let's look at the side of the users, provided with a smartphone and an internet connection… In a perspective of collaborative economy, you are able to access the product or service you want, when you want and at a price that fluctuates according to supply and demand.
It is a fair model on which many economists and sociologists elaborate theories, according to which the world lives a third industrial revolution, where wealth would be complex programs, data and information, which will no longer belong to people, to individual title, but rather to the economy, from a sharing perspective, which would end the taste of property. According to this theory, we would therefore move to an economy where the network is the key word, to the detriment of the market economy. A vision that is still utopian, since it does not consider the power of the capitalist economy and the extent to which the bourgeois class is attached to its capital and private property.
It will be understood that the rise of digital platforms encourages a renewal of the spirit of 'commons' between two streams that try to coexist together. A trend that encourages digital transformation, towards a collaborative and supportive economy and the other that promotes capitalism through the ethics of platforms.
It is undoubtedly for the self-employed to take advantage of these digital platforms since they have the opportunity with their skills to respond to the so-called 'traditional' and digital demand. On the other hand, users of digital platforms benefit from a diversified and available offer with attractive prices. A convergence of needs that federate around the same goal of coexistence.